Beauty should never come with barriers.
Whether it’s arthritis, limited dexterity, visual impairments, or simply having an unsteady hand, the way a product is designed can make all the difference. Thoughtful packaging and ergonomic tools aren’t just “nice to have”—they’re essential for making beauty accessible to everyone.
Here are 5 makeup products that are intentionally designed to be easier to open, hold, and use—without compromising performance or experience.
1. Guide Beauty – Eyeliner Duo & Mascara
Founded by a makeup artist living with Parkinson’s, Guide Beauty is built on the idea that makeup tools should support the user—not work against them.
Their eyeliner and mascara feature ergonomic, stabilizing handles that help guide the hand during application. This makes a noticeable difference for anyone with shaky hands or reduced motor control.
Why it stands out:
- Built-in hand stabilization
- Easy-to-grip design
- Designed specifically for accessibility
2. Kohl Kreatives – The Flex Collection Brushes
This brush set rethinks traditional makeup tools entirely.
Each brush features flexible, bendable heads and easy-grip handles that don’t roll away. This makes them especially helpful for individuals with arthritis, limited range of motion, or reduced grip strength.
Why it stands out:
- Bendable brush heads for customized angles
- Non-slip, easy-grip handles
- More control with less strain
3. Rare Beauty by Selena Gomez
Rare Beauty has become known not just for its formulas, but for its thoughtfully inclusive packaging.
Products like the Soft Pinch Liquid Blush and Liquid Touch Foundation feature larger, rounded caps and soft-touch applicators that are easier to hold and open—especially for those with limited grip strength.
Why it stands out:
- Larger, easy-to-open components
- Comfortable, tactile applicators
- Designed with accessibility in mind
4. By Storm – Rubberized Attachments
A simple idea that makes a big impact.
By Storm offers rubberized grip attachments (Betty & Margie) that fit onto standard products such as nail polish, lipstick and mascara. These additions improve control and make application easier for individuals with arthritis or unsteady hands.
Why it stands out:
- Enhances existing products
- Improves grip and stability
- Adaptable for different needs
5. Olay – Easy Open Lids
Skincare counts too—and Olay is one of the few major brands actively addressing accessibility.
Their Easy Open Lid design features raised, winged edges and high-contrast labeling, making jars easier to grip, twist open, and identify for those with dexterity or vision challenges.
Why it stands out:
- Winged lid for better grip
- High-contrast, readable design
- Developed with accessibility feedback
Limited Edition Prototype
Final Thoughts: Beauty Should Work For You
Inclusive beauty isn’t just a trend—it’s a necessary shift.
These products prove that small design changes can dramatically improve usability, confidence, and independence. Whether you’re navigating a disability or simply want products that are easier to use, accessibility benefits everyone.
As the industry evolves, this is exactly the kind of innovation we need to see more of.
Coming Soon: Open Beauty
We’re building something bigger.
Open Beauty is an inclusive platform designed to help you discover how accessible your beauty products really are—based on motor, vision, and cognitive usability.
Stay tuned.